|
ADC Manual of Procedure
Table of Contents
Page
ADC
Mission
Statement
3
Chapter
1 INTRODUCTION
4
Chapter
2 HOW TO FORM A CHAPTER
5
A. Assessing the Need for a Chapter
B. Steering the New Chapter
1.
Publicizing Your Concern
2. Organizing the First Meeting
3. Running a Successful Meeting
4. Introducing Your Efforts to the Community
a. Deciding on a Project
b. Publicizing the Event
C. Formalizing Your
Chapter
1. Establishing a Local Board
a.
Elections of Board Members
b. Duration of Board Term
c. Establishing Chapter Committees
2. Roles and Responsibilities of Officers
D. Establishing an Advisory Board
E. Chapter Relations With the National Office
F.
Chapter Accounting Procedures
Chapter
3 GRASSROOTS
ORGANIZING
11
A. Mobilizing Volunteers
1. Let Members Know That Volunteers Are Needed
2. Strategies to Interest Members in Volunteering
3. Developing New Leadership
B. Maintaining Contact with Members
1. Contact Members by Mail
2. Build a Chapter Phone Network
3. Contact Members by Personal Visits
Chapter
4 MEMBERSHIP COMMITTEE
14
A. Keeping your membership roster current
B. Expanding Your Membership
C. Renewing Current Members
Chapter
5 FUNDRAISING COMMITTEE
17
A.
Establishing a Fundraising Committee
B.
Developing Successful Fundraising Attitudes and
Skills
Chapter
6 LEGAL COMMITTEE
20
A.
Establishing a Legal Committee
B.
Community Relations
C.
Discrimination and Other Legal Problems
Chapter
7 MEDIA COMMITTEE
22
A.
Media Relations
B. Media Monitoring
Chapter
8 EDUCATION COMMITTEE
27
A.
Establishing an Education Committee
B. Outreach to
School Districts
Chapter
9 POLITICAL ACTION /
OUTREACH COMMITTEE
30
A. Establishing a Political
Action / Outreach Committee
B. Responsibilities
of the Political Action / Outreach Committee
C. Contacting Your
Electoral Official
Chapter
10 SPECIAL EVENTS COMMITTEE
37
A. Planning an Event
B. Promoting the
Event
C. Holding an Event
D. Follow-up After
the Event
Appendix
1: Bylaws
Appendix
2: Financial guidelines
Appendix
3: Press Release
ADC
MISSION
STATEMENT
The American-Arab
Anti-Discrimination Committee (ADC) is a non-partisan civil rights
organization committed to defending the rights of people of Arab descent
and promoting their rich cultural heritage. Since its founding in 1980
by former Senator James Abourezk, ADC has grown into the largest Arab
American grassroots organization in the
United States
with more than 75 chapters nationwide.
Through its Legal
Services Department, ADC offers counseling and selected impact
litigation in the areas of immigration, discrimination and defamation.
As the educational branch of the ADC, the research Institute (ADCRI)
publishes information on issues of concern to Arab Americans and
sponsors ADC's “Reaching the Teachers” campaign, which aims at
ensuring and accurate, objective and fair portrayal of Arab history and
culture in schools. ADCRI also administers a year-round college
internship program for Arab-American and other activist students.
ADC is committed to
combating defamation and negative stereotyping of Arab Americans in the
media and the corporate world. In doing so, it also acts as an organized
framework through which Arab Americans can channel their efforts toward
unified, collective and effective advocacy. By promoting a more balanced
U.S.
Middle
East policy and serving as a reliable resource for the news media and
educators, ADC has made great strides in correcting anti-Arab
stereotypes and humanizing the image of the Arab people.
In its efforts
to educate the public
and maintain regular communication with its members, ADC issues a
monthly newsletter, ADC Times , Issue Papers and Special Reports, which study and report
key issues of defamation and discrimination ; community studies, legal ,
media and educational guides; and Action Alerts, which call on members
to mobilize on issues necessitating grassroots response. As the voice of
Arab Americans , ADC also regularly communicates issues of concern to
the President of the
United States
and members of Congress.
ADC's Achievements
demonstrate the success of the Arab Americas in building vibrant
institutions and networks which not only draw on the strength of the
Arab American community, but also engender the support of individuals
and groups who are equally committed to deterring discrimination against
all people.
In order to
implement its goals, ADC is active in the following areas:
Legal:
Counseling and selected legal cases in immigration, discrimination,
defamation and other civil rights issues affecting the community as a
whole.
Media
Watch: Monitoring the press,
TV and films for the bias; promotion of positive images of Arabs.
Education:
Encouraging the involvement of ADC members in the educational process;
monitoring textbooks and curricula in schools and on campuses; educating
teachers about the Arab world.
Organizing
& Outreach: working
through a national network of chapters and activists, and building
support for ADC campaigns among religious , ethnic and other
non-Arab-American communities.
Government
Affairs: Monitoring local and national legislation and policies; ADC addresses
both domestic and foreign policy issues.
Publications:
issuing ADC Times as a monthly publication, as well as other papers and
studies on Arab Americans and their concerns, emphasizing cultural,
historical and social aspects of the Arab world.
Chapter 1
Introduction
In
the Beginning
With the national
office as a resource and home base, more than 75 local ADC chapters have
been founded since 1980. the establishment of each new chapter increases
the visibility and power of Arab Americans within their communities.
Early ADC chapters
pioneered the organizing process, and over time developed effective
organizing strategies. This
manual is designed to share this experience and assist you in organizing
your own chapter so that its methods are consistent with other chapters
and with the coordinating efforts of the national office.
The first three
sections of the manual deal with the initial steps in organizing an ADC
chapter: how to assess the need for a chapter; what steps to take to
organize one, and how to form a chapter in compliance with the ADC
by-laws established by the national executive committee. The remaining
sections provide a guide for running a chapter. Sections 4, 5 and 6
provide a guide for developing and expanding the local membership,
working with the media and fundraising. Sections 7, 8, and 9 provide
information on how a local chapter can participate in national ADC
efforts as well as initiate its own local campaigns and programs.
This organizing
manual has been designed so that it can be easily updated and revised as
often as necessary. Please keep in mind that this is a complete manual
designed for a fully functioning chapter. Don't be intimidated by the
amount of information presented. You
will probably not need all of it in the first few months, but it is here
for your reference in the future. We hope that you will share your
insights with us so that we can pass them on to better serve our
Arab-American community.
Chapter
2
How to Form a
Chapter
A.
ASSESSING THE NEED FOR A CHAPTER
Different chapters
ultimately have different needs. It is important, early on, that you
properly assess the need for a chapter in your community and the ways in
which a chapter could best serve these needs. Listed below are some
suggestions that should help you in assessing the need for a chapter in
your community.
-Contact local institutions (churches, mosques, human rights
groups, etc. ) about access to a variety of constituencies.
-Draw on different segments of society (students, business
people, professionals, housewives, religious/ethnic, etc.)
-Ask the National Office for a roster of members in your area.
This last suggestion
is very important as any local chapter usually begins with a person or a
small group of people committed to organizing the chapter.
If you are beginning alone, your first task is to bring together
5-10 people who are willing to share the initial work and form
themselves into a steering
committee. There may
already be several ADC members in your community who share an
interest in starting a chapter.
B.
STEERING THE NEW CHAPTER
Because of the
usually limited number of initial volunteers, the steering committee
will likely operate on an ad hoc
basis. It is important to
keep in mind that ultimately a formal committee structure should be
developed. The initial
steering committee, however, initiates some of the most important work
that ensures the long term success of the chapter.
There are some very
important questions which the steering committee will have to address as
it proceeds to shape the new chapter.
How will an ADC chapter
empower the Arab-American community in that particular area? What local
and national issues are important to members of the community? What
processes are needed to rally people around an ADC chapter? These
are all important questions which must be considered when forming a new
chapter.
1.
Publicize your concern
Publicity is perhaps
the most important tool for the steering committee of a new chapter. In
this age of mass media, effective publicity is a fundamental channel
through which any organization must thrive and get its message out.
ADC urges all those interested in forming a new chapter to
publicize their concern in the greater community. Below are some
suggestions about how to publicize:
-Request
literature and membership envelopes from the National Office and
establish literature tables at local functions (church events,
university campuses, club parties, etc.)
-Publish
a brief note in church, mosque, and club newsletters, stating your
intentions to set up a chapter. Include contact info, and ask that an
announcement be made at any public meetings.
-Set
up informal mini-meetings. Ask
people you know who support ADC's goals to invite families and friends
to a casual get-together where you can socialize and discuss ADC issues.
-If
access to an E-mail list is available, consider this as another
opportunity to publicize. This
will make your concern more public and will increase the likelihood of
involving individuals from the greater community.
-If
the resources are available, simply print up publicity documents
yourself and post them in various community centers.
2.
Organizing the First Meeting
The
first meeting of any organization is crucial as it sets a precedent for
future meetings. A meeting that is productive and time efficient
will encourage those in attendance to keep returning (and contributing)
to the new chapters. It is important that all those involved in the
formation of a chapter feel that it is
worth their time. Nothing
can accomplish these tasks better than a productive first meeting.
Listed below are some tips for organizing that crucial first
meeting.
-If
there are ADC members in your area, phone them and set up a convenient
date, time, and place for the first meeting.
Divide the lists of interested individuals between a few
volunteers and call to inform them of the meeting and to encourage them
to attend.
-Plan
the agenda. This is
essential for meeting to be productive, organized, and efficient. The
agenda can be decided upon with local ADC members in a small meeting or
in a phone conversation. It
should have specific suggestions (like
sample agenda items) but must be flexible for group input. Make a copy
for each person in attendance.
-Ask
the National Office organizing staff for suggestions on agenda items.
They can inform you of
national office projects (status, and details).
-Remind attendees of the scheduled meeting two or three days in
advance.
3.
Running a Successful Meeting
The
person who calls for the meeting will be expected to serve as
chairperson. Above, we
offered some suggestions for organizing the first meeting. Before the
first meeting, you should have an agenda in place and have already
contacted those interested in participating. (Remember, you should be
compiling a list of everyone who has responded to your publicity, ADC
members in the area, interested friends or family members, and other
interested individuals). We
have listed below some suggestions for running this first meeting.
-Call the meeting to order (
START
ON
TIME!!!)
-Ask for a volunteer to take minutes of the meeting.
-Give each person a copy of the agenda.
-Encourage
everyone to participate, and avoid domination of the meeting by one or
two people.
-Devise a phone tree (see p. 19 for details)
-Agree
to which committees need to be formed immediately, and assign people to
them. (The membership committee
will need to be formed.) The
basic chapter committees are: membership, media monitoring,
fund-raising, education, legal services, and outreach.
All committees serve a specific function for the ADC chapter.
It would be worthwhile to review Chapters 4-9, which describe the role
of each committee.
-Make
sure that viable plans are made and that everyone leaves with a
manageable assignment.
class=Section6>
-Before
the meeting is adjourned, summarize decisions made at the meeting and
set deadlines for reaching chapter goals.
-Send minutes promptly to attendees highlighting tasks they
agreed to undertake.
This
is quite a wide array of tasks for an organization to assume in its
first meeting. Once again, you want to be careful how you delegate as
you may initially have more tasks than you do volunteers. There are two
major considerations that will affect your strategy in dividing up
tasks:
-You
will need to have an event that will attract more potential members and
volunteers and officially establish your chapter.
-While
your volunteer resources will be limited at first, you should develop a
strategy to help build a local board with at least the six functioning
committees mentioned above.
4.
Introducing Your Efforts to the Community
Any
organization, particularly one that strives to bring people together,
will have to hold a major event to get its name out and attract new
members to its cause. Founding
events, as these are called, vary in size and scale. You will want
to tailor the size and nature of your founding event around the needs of
your chapter. The following are common founding events:
-An
open-house reception. This can be thought of as the first effort to
introduce the new ADC Chapter to the community.
This event, as always, will be open to anyone interested in
participating in the ADC. These types of events are usually used as
founding events:
-A general membership meeting.
-A lecture or film showing
-An
ADC picnic! Picnics are both
enjoyable and inexpensive. Guests can bring their own food or buy food
if you want to sell it there (selling food may create a small profit and
be used as a working budget ).
These
are just a few examples of events that can be put on to help establish
the new ADC Chapter in your community. Remember that any event you
undertake will be successful only if responsibilities and tasks are
clearly assigned and completed. A
well-organized founding event should attract a good number of people.
This event also marks an important transition point for the new
chapter. The steering committee
can now look toward having chapter elections and officially formalizing
the
chapter within ADC.
5.
Deciding on a Project to Engage the Community in ADC’s Projects
As
mentioned in Chapter 2, the Founding Event is one of the most important
steps leading to the formalizing of a chapter.
The founding event introduces the efforts of ADC to the community
and plants the seeds for a full chapter.
We offered some suggestions above for the types of events that
would be suitable for most chapters. Listed below are some suggestions
for making your chapter's event(s) a success.
-Check the community calendar in selecting a date that doesn't
conflict with other scheduled events.
-Choose
the most accessible place for the event. Inquire about cost of food, the
possibility of bringing your own food, sound system, seating capacity,
security requirements, etc. (Besides helping you plan the event, this
information will determine the price of the tickets ).
-
Decide on a program for the event.
In addition to the National Office speaker, you might include a
steering committee member who can explain the group's purpose.
(Entertainment is also a possibility; a cultural program is also
encouraged to make people feel good about their heritage)
-Actively
seek a local leader or someone respected by the community to lend his or
her name in support of the event. Once you have this information and
have made your choice, inform the National Office.
Call at least 45 days in advance and provide details of the
event.
-Prepare
guest lists so that everyone who attends provides his or her name,
address, e-mail, and phone number. Also
circulate a list for those who are interested in becoming actively
involved. Follow up with a
phone call or letter to those who indicated an interest in becoming
actively involved, to encourage and to let them know that their help is
needed and welcome.
6.
Publicizing the Event
-If
you are selling tickets, involve all volunteers -especially those who
sell well- in distribution of the tickets.
Make tickets accessible at various community functions prior to
the event. Identify Arab-owned businesses or other community-oriented
businesses that would allow ticket sales on their premises.
-Distribute the tickets to steering committee members.
-Call
people on the lists you've compiled.
Contact community leaders and heads of institutions.
See if they will include notice of the event in their newsletters
or can make the announcement to their constituencies.
-Prepare
flyers for your event. Distribute
them on college campuses, in community centers, religious institutions,
local clubs and stores. If
you have a well-known co-sponsor, highlight their participation or
endorsement. Ask local
newspapers and radio stations to include notice of your event as a
community service announcement. Compile
a press list for future use. Make sure to include the phone number of a
volunteer who can provide further information upon request.
C.
FORMALIZING YOUR CHAPTER
The
founding event officially introduces your chapter to the community. At
the founding event, it will be announced that formal elections for a
local board will take place at the next meeting.
This is where the chapter finally begins to move from the ad hoc
organization of the steering committee to the more formalized status of
a local board. With elections, the
new chapter can also formally sign up volunteers for committees and make
plans for establishing an advisory board.
1.
Establishing a Local Board
When
the chapter meets for elections, Board members will be elected by the
general members. The purpose of a local board is to steer the course of
the chapter. The
Board sets the overall chapter plans, oversees the work of the chapter
and serves as a network (or means of contacting) all members.
Becoming a board member is not the acquisition of a prestigious
position, but a commitment of time, energy, and resources to ADC
activities, and involves attending regular meetings, chairing committees
and
other
practical work. The Board
will consist of at least 8 Board Members who will either serve in
officer positions or chair one of the committees.
Additional Board members can be added depending on your
community's needs.
a.
Election of Board Members
Local
Board members are formally seated through ballot elections by local ADC
members (membership in
ADC must be current in order to vote, i.e., an individual whose
membership has expired cannot vote in these elections).
When nominating these
people, remember that the Board should be as representative of your
community as possible. Try to include members of different activist
constituencies. Try also to include individuals who are not already
extended in their commitments.
Local
Board Meetings
Once
a board has been elected, it is important that it begin work immediately
on chapter plans and goals. No
major tasks can be accomplished without the newly elected board first
sitting down and meeting to discuss these following issues:
General
Strategies and Work Outlines for
various committees, such methods of expanding the membership base,
possible ideas for fund-raising, etc.
Setting
Short and Long Term Goals
Decide
the activities that each committee might undertake over a three-month
period and present them to the committees through each of the
responsible board members.
Decide
the Date of the Next Meeting
This
should be held within a month of the first meeting. Before that time,
committee chairs will call meetings of their respective committees to
present the local board's recommendations for discussion and possible
implementation.
b.
Duration of Board Terms
Directors
will be elected for a two year terms. The term of office for directors
of the Board will be staggered, so that a maximum of one-half of the
Board can stand for election each year.
It is strongly recommended that the director serve a maximum of
two terms. Since this is
volunteer work and serves as a training ground for community leaders, it
is strongly recommended by the National Office that chapters limit the
number of terms OF Board member. After
their election, Board members should adopt chapter bylaws in compliance
with national ADC bylaws.
c.
Establishing Chapter Committees
Board
members should chair the following chapter committees: membership,
education, legal services, outreach, media, and fund-raising. Chapters 4-7 describe each
committee's function in detail. As your chapter develops, you may wish
to expand the number of committees. The committees listed above,
however, should be able to handle most ADC projects.
2.
Officers
Officers
are elected by the Board to serve in the following four positions:
President, Vice-President, Secretary and Treasurer. Most of the
day-to-day work of the chapter will be facilitated by these officers.
Although these positions are very specified in their roles vis-a-vis the
chapter, they will all work closely with the Board to help ensure that
progress is made and the chapter can continue to grow.
a.
Roles and Responsibilities of Officers
President
-Facilitates the work of the chapter
-Calls for and conducts regular monthly meetings of the local
Board
-Plans meeting agenda, in consultation with other Board members
-Acts as the liaison with the National Office
-Consults with the National Office on issues and problems that
may arise
-Reports monthly to the National Office on local chapter
activities and plans
-Follows up weekly with each committee chairperson on the
committee's activities
Vice-President
-Assists the president in the above-mentioned tasks
-Assumes the above responsibilities in the absence of the
president
Secretary
-Takes meeting minutes and distributes them to board members soon
after the meeting
-Assists the president in preparing chapter reports for the
national office.
-Assists committee chairpersons with publicity of their projects.
Treasurer
-Handles the chapter finances (keeping careful account of budget
and expenses) and
signs checks. Chapter
accounts should not hold more than $2000 at one time except
by special
permission of the National Office.
-Completes periodic chapter financial reports under the
president's supervision, and
mails them to the
National Office ( See Appendix #2 for financial guidelines).
D.
ESTABLISHING AN ADVISORY BOARD (OPTIONAL)
Formation
of a local advisory board is another important step to formalizing a
chapter. It can also be a
useful tool for organizing on a grassroots level.
An advisory board
should consist of influential people in your area who offer advice and
assistance to the chapter. In
selecting candidates for an advisory board, the chapter or the local
board should choose individuals who are :
-Recognized
community leaders who can lend legitimacy to your ADC chapter. These
individuals may be elected officials or active members in other
organizations or other non-Arab communities that share similar goals as
ADC's.
-Representative
of a segment of your community that has not been previously represented
or closely associated with ADC. The
support of such individuals and groups would facilitate the recruitment
of members from their respective constituencies.
-Prominent
members of the local Arab-American community who may not be able to
devote a large amount of time to your chapter but are willing to be
consulted as the need arises. An example of such a
person is a lawyer (civil rights or human rights attorney) who may not
be able to attend your meetings, but is willing to lend support in cases
of discrimination or immigration problems.
Another example could be a prominent businessman who may have
experience with fund-raising and would be willing to offer guidance for
your chapter’s fund-raising activities.
E.
CHAPTERS’ RELATIONS WITH THE NATIONAL OFFICE
One
of the National Office's main functions is to assist your local chapter.
Remaining in close contact with national and regional organizers
will allow for an exchange of ideas between the different networks.
National and Regional organizers correspond regularly with local
chapters to help them coordinate and execute their proposals.
Because national organizers have many demands, it is wise to make
requests for assistance early. The
national office will provide materials for events if the request is made
well in advance, however, they will not be sent by fax or overnight mail
if requested too late.
Regionally,
chapters are also encouraged to maintain contact with one another.
By keeping in close contact,
regional chapters can learn from one another's achievements.
In addition, chapters may make suggestions to the national office
for future national campaigns. Although local chapters cannot launch
these campaigns themselves, national officers encourage campaign
proposals to be sent to the office for approval at the national level.
Chapter
3
Grassroots Organizing
A.
MOBILIZING VOLUNTEERS
The
strength and effectiveness of ADC depends on our ability to organize and
mobilize our membership at the grassroots level.
Therefore, the local board will play an important role in
generating support and sparking interest in ADC issues and goals among
the local ADC membership. The
local board should not function as a detached clique, but as a
coordinating center for the community.
In
order to accomplish this task, it is essential to let your members know that they are needed and that
their opinions will be taken into account.
In fact, ADC members should be encouraged to participate in
existing ADC activities as well as initiate new activities.
There are three basic steps which will be useful in your attempts
to mobilize volunteers: Informing
your members that volunteers are needed, sparking their interest in
volunteering, and following-up to ensure their continued activism.
1.
Letting members know that volunteers are needed
ADC
is a grassroots organization whose success depends on the work of
volunteers. It is important to
let members know that they are the life of the committee and that little
can be accomplished without their assistance.
Any number of methods can be used to communicate this.
You have several methods on hand to solicit volunteers, from
something as personal as a phone call to something as general as a
leaflet, e-mail, or advertisement.
Another
helpful method is to find the names of civil/human rights attorneys in
your area and ask them if they are interested in joining the ADC
Pro-Bono and Mentorship Program, or in being on our attorney
referral network and/or participating in some of the ADC's
functions. (in exchange, we will refer cases to them).
Send names and addresses to the National Office.
2.
Strategies to Interest People in Volunteering
Establishing
contact with members is one important step.
Getting them interested in volunteering will certainly be more
difficult (given that individuals have varying schedules and can only
contribute the time they have) but with the right methods you should be
able to develop a solid corps of volunteers.
1.
Make an effort to seek out members who have not previously been active,
and start a conversation with them.
2.
Ask them about themselves- their job, school, community activities etc.
Discuss with them issues concerning the Arab-American community-
i.e. The
Middle East
, and current cases of anti-Arab prejudice and discrimination.
3.
Ask about their impressions of the chapter and National Office. Listen
to members’ suggestions, problems or disagreements with chapter plans
and projects. Take
action on the situation when feasible.
Communicate their problems to the national office if they have
any. Make sure they realize
that their input is valuable and will be taken into account.
4.
Describe each committee's
function and explore which one would best suit their interest and skills
or provide them with new experience.
During the course of the conversation you should get a sense of a
person’s potential involvement in ADC.
Ask them for a small commitment of time, such as attendance at a
committee meeting, and introduce them to other members of the committee.
It
is important, once again, that you communicate the importance of
volunteering to the cause of ADC. However,
you should
keep
in mind that people ultimately have different schedules and obligations
and that not all should be
expected to be able to volunteer their time to ADC.
It is important that you be receptive, as well as persuasive when
encouraging individuals to volunteer.
3.
Developing New Leadership
Active
involvement in ADC is both energizing and draining.
Those who take the lead initially have an obligation to train
future leaders so that they can comfortably assume responsibility when
needed. Trained leaders are
essential to the smooth operation of any chapter.
It also guarantees an
influx of new "blood" and ideas into the leadership of the
organization. No chapter can
expect to last beyond a few
years without proper (and inclusive) leadership development.
Listed below are some suggestions for leadership development
among active members:
-Give volunteers
additional responsibilities as their interest increases.
-Offer to explain or help them complete a more complicated task.
-Do what you can to make their efforts successful so they will
have confidence to take on new projects.
-Convey
optimism, understanding and especially a sense of mission and importance
in the ADC work being done.
-Look
for possible future board members among volunteers.
Give them jobs related to any area helpful to the officers
-Share responsibilities
with volunteers and determine their capabilities.
This frees you from other tasks and prevents you from being
overburdened.
B.
MAINTAINING CONTACT WITH MEMBERS
Close
contact with membership is essential.
It can be done through mail, e-mail, by phone, or by personal
visits. With effective
follow up, the chapter activity can become more fluid (as opposed to
operating solely on an event-by-event basis). Remember, all communication
with members represents the full viewpoint of the Board and the chapter.
Any mailing should have the input of the local board before it is
mailed out.
1.
Contacting Members by Mail
-A
newsletter (be it monthly, bi-monthly, or quarterly) can be the most
valuable method with which to maintain contact with your membership.
The newsletter can include such pieces as a local calendar of
events of interest to the Arab American community, news of members,
updates of ADC issues, etc. The newsletter should also include letters
to the editor that ADC members have published in the local paper.
-Send out special
mailings if the issue or project warrants it.
-Send
a summary account of events by e-mail, to make members feel connected
even if they weren’t able to attend the event.
-Tell
the national office about any needs you have for materials and
information for mailings. Have
mailing labels for membership prepared by the National Office.
2.
Build a Chapter Phone Network
Divide
up the membership list, with accompanying phone numbers, into small
groups (usually ten or less) to give to board members and volunteers.
Designate dependable people who will call everyone on the list given to
him or her.
-If
the chapter is large enough, the committee chair should designate a
second group of contacts from among the active members who will also
make phone calls to several people on a list.
-Build
a feedback system, by telling each member who their contact is, and by
having each contact report to someone -usually the president- about the
outcome of their calls.
-Discuss
what to say. Usually it is
wise to write down the main points you need to include so that you can
cover the same ground with each person.
3.
Contact Members by Personal Visit
While
newsletters and phone trees are both effective forms of communication,
they remain no suitable replacement for one-to-one meetings.
Personal visits with members allow you to put a face to a name,
and better understand his or her needs and concerns.
-Organize,
for instance, a "house meeting", in which three or four ADC
members would each invite a friend or two over to someone's house for an
evening.
-Use
this social occasion to discuss what ADC is about and to explain current
projects. Discuss community
issues and problems, and ask for newcomers' concerns and reactions to
the ADC projects.
Chapter
4
Membership Committee
A
chapter is only as strong as its membership. ADC’s growth and success
are measured best at its base, by its grassroots activism. Therefore,
the membership committee is fundamental. The committee’s work is the
backbone of any chapter, and the chair should be someone who knows the
Arab-American community well. Because this is so important, the
chairperson of the membership committee should be an outgoing individual
who is able to communicate effectively with all segments of the
Arab-American community in your area.
A
strong membership has three characteristics:
1.
Substantial Size
2.
Diversity within the community
3.
Active participation from its members. An active local board
should mean an active membership as well.
Membership
Committee Functions:
A.
Keep the chapter membership roster current
B.
Expand local membership
C.
Renew local members and engage new members in activities
A.
Keeping your Membership Roster Current
!
Report all new members, deletions or changes in the address or
phone number of members to the national office membership department.
!
Send all membership dues and envelopes to the national office for
processing in ADC’s computer. (The computer record includes mailing
information, dues’ history, contributions by campaign, and committee
participation.)
!
Keep the printouts of all membership information on file. You can
also ask for mailing labels or printouts of any combination of the above
information as needed. We suggest that your group call the national
office every four to eight weeks (depending on the size of your chapter)
to ask for a new roster. This
will allow you to remain updated about all new members of ADC, so that
you can adjust your mailings accordingly.
In addition, labels may be printed alphabetically or by zip code
if needed.
!
Prepare and send to the national office a list of important
non-members such as other organizations, media contacts, community
leaders, and clergy -- to be put on ADC’s press or “friends”
mailing lists. (These are coded separately and appear on all
rosters/label lists except dues-related mailings.) The non-member list
should be updated periodically. Before
updating, the entire local board should participate in deciding on
additions or deletions to the list.
PLEASE
NOTE: Our membership rosters are confidential and are to be used ONLY
by ADC representatives for ADC business. If someone wants to use the ADC
mailing list, offer instead to include the information in your next
mailing.
B.
Expanding Your Membership
!
Map out your Arab-American community: contact churches, mosques,
clubs and student groups for mailing lists; focus on Arab-Americans who
have not been actively approached by ADC.
!
Attend community events: ask to speak on behalf of ADC and
mention membership services of interest to that group: legal,
educational, informational, etc.
Use
Individual Contacts
!
Ask key members to host coffees or cocktail receptions in their
homes (at which an ADC spokesman can make a presentation) and invite
10-20 non-member friends.
!
Urge members to bring family and friends to each ADC event both
for exposure and recruitment.
!
Suggest that members call family and friends to discuss ADC (even
those outside of the area).
!
Publicize ADC events in local churches, mosques, clubs,
restaurants and bakeries frequented by Arab-Americans.
!
Sponsor a recruitment contest for local members with incentives
(for example, a donated prize will be awarded to the volunteer who
recruits the most members in a specified period of time); plan for a
“gift membership” drive during the holidays.
!
Prepare a monthly or bi-monthly calendar of events to inform
members of future community activities of interest and to provide a
community-wide service of information and support.
C.
Renewing Current Members and Engaging New Members
1.
The national office sends renewal notices to those members whose
dues expire. Reminder notices are
then sent again in the successive months until the renewal is received.
Each quarter, the chapter
president will receive a list of members up for renewal. All
non-renewed members should
be called to remind them to renew.
!
Follow up on the national office’s mailing with a local mailing
to remind members that their renewals are due.
!
Follow up all renewal mailings with a phone call or personal
visit. This personal contact has been the most successful strategy
in renewing or recruiting members. Ask
the national office for updated rosters and labels of non-renewed
members; organize volunteers to contact each of these people by phone or
even a visit. Remind these people of recent ADC victories, upcoming
campaigns and events, and valuable services that come with membership.
!
At ADC events and meetings, remind members of outstanding
renewals and mention new member incentives as well.
!
Report the results of local renewed efforts to the national
office. Include updated mailing/phone information, any disputed dues’
information and the reasons people give for non-renewal.
Remember: Volunteers
should always refer problems or sticky questions raised by renewing
members to the chapter president or the national office. It is
better to refer a question concerning ADC policy to the national office
rather than guess.
2. New members are a
valuable source of potential activism, and should be encouraged as much
as possible. Although
new members receive a membership card and welcome packet from the
national office, it is important for the local chapters to take steps to
welcome and involve these members, since ADC is in essence a grassroots
organization.
!
Send each new member a welcome letter, describing the activities
of your local chapter and its importance to the community.
The letter should also give an idea of the different possible
levels of involvement in ADC.
!
Include local board contact information for the new member, so
that she/he can talk officers about becoming more involved if she/he so
desires.
!
Include information about upcoming events and general meetings.
!
Give the new member the option of signing on to your local ADC
local e-mail list.
!
Hold regular mass meetings that are open to all ADC members in
your area. These meetings
will allow members to provide input and ideas to the board, and be
genuinely involved in the planning process.
These meetings will also give committees an opportunity to
mobilize volunteers. New
members should be encouraged to attend these meetings and all ADC
events.
Chapter
5
Fund-raising Committee
This
committee plans chapter fund-raising activities and sets fund-raising
goals.
A.
Establishing a Fund-raising Committee
!
Encourage ADC members with experience in business and
fund-raising, who have a respected position in the community, to join
this committee.
!
Hold an initial meeting to identify potential sources of funding
in the community. The
endorsement of key individuals or organizations would bring in the
contribution of others.
!
Ask for advice, as well as financial support, from community
leaders. Ask for their ideas on planning and implementing fund-raising
strategies. Heed their advice.
!
Develop a short term plan for raising money for the next year and
a long term strategy for creating a sound financial base of dependable
and renewable contributors. Include in your strategy specific plans on
how to expand this base for continued growth.
!
Identify an initial group of
potential contributors and plan personal visits or a special
fund-raising event during which you can solicit their support.
B.
Developing Successful Fund-raising Attitudes and Skills
Successful
fund-raising depends on four important factors: issues, information,
motivation and sources of fund-raising.
Issues
ADC
is an issue-oriented organization and our success and growth depends on
how well we are able to present the various issues we deal with to the
public in a clear and concise manner. Therefore, it is important to:
*
Identify the issues or projects most likely to interest a specific
contributor. The following are examples of possible projects which are
appropriate for local fund-raising efforts:
1.
Purchasing equipment for the chapter (i.e., copy machines,
postage machines, typewriters)
2.
Local events or activities (e.g., cultural activities or
lectures)
3.
National Campaigns and issues.
*
Be prepared to discuss the details of the issue or project and why it is
an important one which deserves their support. Examples :
1.
Publishing a local newsletter is an important information
project for our members and friends.
2.
Sponsoring a fashion show or local debke troupe is important for
promoting our rich cultural heritage.
3.
Sponsoring a lecture by a noted author or scholar is important in
educating your local community.
*
Allow a contributor to choose an
issue or project she/he is more concerned about.
Being
informed
!
People cannot respond to our requests for funds and assistance
unless you tell them what you want. By the same token, we cannot inform
people of what we are going to do, if we ourselves are not well
informed.
!
Therefore never solicit a contribution unless you know which
projects are in need of financing. It is crucial to know the history
and philosophy behind the issues we are representing. You may never be
asked such details by the contributor, but you should always be prepared
to answer.
!
Tell the contributor how his/her money will be spent. Let him/her
know that his/her financial support is for a real and defined purpose.
The contributor will feel more comfortable knowing the purpose goals of
the fund-raising event.
!
Inform yourself by making a budget. This will give you an
estimation of your financial costs and needs for a given project. In
addition, it will show the donor that you are well organized and will
instill confidence in assisting with the project.
!
Keep records precise and easily accessible to contributors so
that their contributions can be accounted for.
!
Try also to find background information on the contributor,
information about their history and philosophy, as well as about the
kinds of organizations they have sponsored in the past. Tailor our
proposal so it is appealing to them. Inform them how they can benefit as
contributors.
Informing
the Contributor
!
Determine how each issue can be best presented to a contributor.
Methods of informing potential contributors generally fall into two
categories:
1.
Directly through personal contacts:
- One-on-one contact, conversations, meetings.
- Personal letters, written proposals
- Telephone calls, telegrams
- A performance (i.e., visual presentation)
2.
Indirectly through the following:
- Mass mailings
- Ads in periodicals
- Newsletters and other publications
- Personal contacts through other people
Motivation
Motivation
begins with you. Everyone is capable, in one way or another, of helping
to raise money if she/he believes in the cause and is committed to it.
It is essential that you believe that ADC is valuable and vital to both
the Arab-American community, as well as to others who support our goals.
This should be expressed in your proposal in order to gain the support
of contributors. The following tips will help you motivate potential
contributors:
!
Fund-raising is selling. The ADC program is the product. You must
convince potential contributors that they are investing and not
donating. Potential
contributors must believe that if they don't invest, they’ll be
losing, and if they do invest, they will be making a profit by investing
in a better future for their children.
!
Contributors will be looking for a return on their investment,
which ADC must be prepared to give. They will be investing in a business
where progress will be his return.
!
Think of ADC as an important “business” providing valuable
products and services to the community. You are not beggars; on the
contrary you are selling them something from which they can expect a
reward.
Sources
of Fund-raising
Below
are different methods to involve contributors in ADC functions.
Choose events that interest people in your community to receive a
good response.
!
Contributions from individuals and local businesses.
!
In kind contributions, such as donated space for meetings,
paintings of newsletters, etc., donations of furniture or equipment for
an ADC office.
!
Banquet ticket sales, special-donor tables, program ads,
“passing the hat”, VIP receptions prior to banquet.
!
Canvassing, door-to-door solicitation.
!
Raffles, bazaars, picnics or potluck.
!
Ethnic festivals, fairs or fashion shows.
!
Collection cans in Arab American restaurants, groceries,
bakeries.
!
Events featuring significant speakers, film, or slide shows.
!
Ads in local newsletters.
!
Open-house parties.
!
Money bequeathed to ADC in wills.
!
Youth group sponsored car wash or bake sale.
!
Yearly pledges.
!
Auctions
!
Service projects.
Chapter
6
Legal Department
This
committee protects the civil rights of Arab-Americans in cases of
discrimination. It should strive to make ADC a recognized part of the
civil and human rights network in your area.
The legal committee educates the public about Arab-American
concerns and builds public support for Arab-Americans from the larger
community.
A.
Establishing a Legal Committee
*
Identify a committee chair and recruit members.
*
Recruit at least one lawyer with a civil rights background to volunteer
as a consultant or to serve as an active member of the committee.
*
Legal Referral Network: The national office maintains a national network
of lawyers who handle civil rights, discrimination, constitutional,
immigration, criminal and other types of
legal cases. Ask the
national office if they know of lawyers in your community.
Identify other local lawyers, add them to your network and refer
them to the national office. These
lawyers need not be Arab-Americans but they should be familiar with
civil rights issues.
*
The committee members should become familiar with and educate themselves
about civil rights laws and issues.
A necessary resource to become familiar with is ADC's "Legal
Guide". Know your
rights and privileges as citizens or residents, and study immigration
and equal opportunity laws. Be
familiar with the public debates over affirmative action, "English
only", immigration policy, "free speech versus hate
speech", racial profiling and other policies.
B.
Community Relations
$
Initiate positive and
cooperative relationships with other civil rights organizations,
institutions, leaders and activists.
This helps the committee build community support for
Arab-Americans.
!
Meet with the Civil Rights and Human Relations Commissions in
your state, as well as the Equal Opportunity Commission.
Introduce ADC and its purpose, discuss current issues and
acquaint yourselves with each others background and work.
Also contact the local Justice Department Community Relations
Office and develop working relationships with officials such as the
Mayor, City Council members, county officials and state legislators.
$
Contact African, Asian, Hispanic and Native American
organizations as well as legal organizations like the American
Civil Liberties Union (ACLU).
Catholic Charities has done great deal of work on immigration
policy and employment discrimination.
Meet with these organizations to
share
ideas and support one another issues, perhaps use their programs as
models for your own. Invite
these organizations to ADC events and ask them to introduce themselves
and their work to ADC members. These
encounters will establish collegial relationships and cooperation
between organizations.
*
Add these groups to your mailing list to receive your newsletter.
Give their addresses to the national office if you want them to
receive the ADC Times. Send
them action alerts and encourage them to respond on appropriate issues.
C.
Discrimination and other Legal Problems
*
Educate the Arab-American communities about their rights and
responsibilities and civil rights issues.
The "Legal Guide" contains detailed information about
immigration, visas, residence, citizenship, political asylum and dealing
with federal agencies.
*
Once the Arab-American community has learned of ADC, you may receive
reports of discrimination in employment, housing, schools or
universities. Discrimination in the workplace can occur in regards to
hiring, promotion or firing: problems among coworkers may occur such as
ethnic jokes or overt taunting. (See
the ADC employment manual for details). Airline security policies or
personnel may subject Arab-Americans to inappropriate selective
screening or harsh treatment at the airport.
The committee may handle problems with immigration or law
enforcement agencies, not necessarily discrimination.
Essential, any incident in which an Arab-American feels that his
civil rights have been violated should be reported to the Legal
Committee.
*
Document all cases of discrimination.
Records should be accurate and include detailed information.
Collect written statements or affidavits with name, address and
phone number of the complainant. In
the statement include complete details of the incident: date, time and
location. When appropriate, refer callers to a lawyer from your contact
list.
*
Evaluate each case carefully. Not
every claim of discrimination is justified.
In some cases, people may over react and are quick to blame
others, or experience personality conflicts in the office. For these
reasons, research the case and background to ensure if a discrimination
case is valid or misjudged.
*
Report cases to the national office.
The national office cannot respond to individual cases so they
are often referred to its Legal Network.
Even so, it is important that the office be kept informed of
incoming cases in order to keep record and report difficulties facing
Arab-Americans. These
reports will help ADC compile data and statistics to inform official
agencies and the public.
Action:
When appropriate, refer
complaints to suitable lawyers. Initially,
the chapter may want to write a letter of concern to the offending
agency. This shows that the offended individual has the support of an
organized community. To
address the situation, there may be instances where you can arrange a
cross-cultural workshop or diversity seminar to introduce the agency to
the Arab-American community and sensitize them to our concerns.
This may be appropriate in an agency that employs a vast number
of Arab-Americans.
In
some situations, the chapter or complainant should address the case to
the Commission on Civil Rights, Human Relations or other agencies. Job
discrimination can be reported to the U.S. Equal Employment Opportunity
Commission. However, you
should consult with the Legal Department of the national office before
doing so.
Hate
Crimes: The
worst outbreaks of hate crimes against Arab-Americans have occurred
during times of crisis related to (or thought to be related to) the
Middle East. At such times,
be alert. Any incidents
should be documented (with names of witnesses and suspects) and reported
to the national office immediately.
Train your community to document and report incidents of hate
crimes promptly and accurately and to monitor the news by clipping any
relevant news articles or taping television programs.
Community
support from friends and colleagues is particularly important in
addressing hate crime incidents. Contact
other civil rights organizations and political leaders and ask them to
make or sign statements of concern, join a press conference, send
letters to officials or demonstrate public support for the Arab-American
community. These efforts are
an important source of strength and shows that our community is not
alone and other communities are fighting for the same cause.
Official
Harassment: Sometimes
Arab-Americans have been subject to excessive or inappropriate visits
and questioning by the FBI. Political activists engaged only in legal,
constitutionally protected activities have been spied upon and arrested.
Local police and government agencies have also targeted
Arab-American shopkeepers for "selective enforcement" of laws
and regulations. Individual
police have sometimes behaved in an aggressive and bigoted manner toward
Arab-Americans. If these
cases occur, document the incident and consult the national office about
a proper response. The
national office can provide information on how to assess legal matters.
Chapter
7
Media Committee
The
media committee serves two purposes: media relations and media
monitoring. Good media
relations and media monitoring should be the concern of all chapter
members. Any ADC member who
encounters poor media coverage or defamatory representation of concern
involving the Arab community
should record each instance and report it to the media committee and the
national office. It is
incumbent on all members to assist the media committee in monitoring
activities involving the media.
(For
a more detailed guide to media monitoring and dealing with the news
media, see ADC "Media Guide")
A.
Media Relations
Staying
in contact with the media on a regular basis is the best way to insure
quality coverage of your events and issues.
It is imperative that you establish a working relationship with
the appropriate media contacts for each medium in your area.
Media
relations involves the following tasks:
1.
Introducing yourself as an ADC contact.
2.
Sending ADC literature and information with an initial letter requesting
a meeting.
3.
Establishing a positive working relationship with the media.
4.
Providing feedback to the media, both positive and negative.
5.
Providing resources such as background information and current data to
the media.
Establishing
a Good Relationship with the Media
*
Appoint one committee member who can be easily reached as the media
liaison or contact. This contact person should be an ADC leader, well
versed in ADC issues and projects, and whom the media can contact day
and night.
*
Identify key figures in your local media: TV and radio personalities
including talk show hosts and early morning news hosts, newspaper and
magazines’ reporters.
*
Prepare a list of these individuals for reference that includes their
telephone numbers, mailing addresses and E-mails.
*
Submit this list to the national office for entry into the central
database. The national
office will be able to provide you with a press roster and mailing
labels to those who request them.
*
Meet with key media representatives before you have a story publicized
to discuss the issues being addressed.
Specifically, contact the assignment or desk editor of the
publication or the station personnel of the radio station.
*
Send newsletters to the media to keep them informed about chapter events
and issues the chapter is currently working on.
*
Personally invite a key member of the media to chapter events.
*
Monitor letter-to-the -editor sections of local newspapers to know which
letters are printed and use them as examples.
Issuing
a Press Release
*Send
out an initial press release on any event one week in advance.
Use the local ADC letterhead, not the letterhead of the
national office. Remember to
stay within the general guidelines of ADC policy.
Public statements should be moderate in tone, attractive in
appearance, and grammatically correct. If questions arise regarding
guidelines, please contact the national office.
*
Follow up on press releases with phone calls to assignment editors the
day before an event. Be sure to include small, very local county and
urban neighborhood newspapers on your media list. Many people read these
attentively and they will often cover media events that major media
ignore. Contact the
Associated Press (AP) and United Press International (UPI) one or two
days before the event. Ask
them to post the event in the "daybook".
The AP and UPI "daybooks" are a list of stories for any
given day used by assignment editors for choosing which stories to
cover.
*
In the press release, include the release date and the names and contact
information of ADC contacts.
*
Highlight main points with a headline.
*
Write a simple and clear release.
*
Include key facts, but keep the information concise.
*
If possible; send photographs with the release. Write basic information
regarding the photograph on the back in pen. Do not use pencil or felt
tip magic markers.
*
Follow up with the president after the event. Thank your media contact
if your release was responded to, or explore the reasons why it was
ignored.
*
Send a copy of the release to the national office in order for the event
to be publicized in the ADC newsletter. The national office keeps a copy
of press materials in the central library: your chapter should also
preserve a copy as a resource. Send
a copy via e-mail to adc@adc.org.
*
Press releases should only be sent when necessary and pertain to
important events or issues. (See an example of a press release in
Appendix #4).
Holding
a Press Conference
*
Send a press release four or five day before a press conference.
Include date, time, place and a contact person for further
information.
*
Make a follow up call the day before to remind your press contacts of
the press conference.
*
Ask media representatives to sign-in at the door.
Assign one committee member to make certain that you have correct
names and phone numbers of all media representatives who attend. Keep a
record for future use.
*
Follow up after a press conference by personally thanking those who
attended and covered the story well.
Offer corrections or elaborations when errors are made.
*
Keep a record of all stories that appear in the media of your events.
*
Send copies of all materials to the national office for your activity to
be publicized nationally in the ADC Times. Send
materials through the fax or E-mail wires.
Please
note: Hold a press
conference only when the subject is of importance, for example, an issue
of discrimination, defamation or the announcing of a major campaign or
boycott. When preparing it try to find an angle that will make the story
appealing to the media. (Think
about the local, national and international contexts.)
Newspaper
Calendars and Public Service Announcements
*
Place notices of all chapter events in local newspapers.
*
Use radio Public Service Announcements to publicize events.
*
Keep newspaper items to 25 words or less and radio announcements to 20
seconds.
*
Check with radio stations and local newspapers about guidelines for
publicizing events. Remember
to
send the notice two to three weeks in advance.
*
Follow up on your notices.
*
Keep a record of local announcements.
*
Send copies of announcements, or reports to the national office for the
archives.
Radio
and TV Appearances
*
Create a list of all programs that welcome guest appearances. ( radio
talk shows or tv news programs) with names of producers for each show.
*
Contact producers to find out how guests are selected.
*
Volunteer to appear on the program.
*
Practice your delivery with friends, mention key issues by preparing a
fact sheet on ADC for reference during the program.
*
Prepare a fact sheet on ADC and your chapter’s activities for the
show's host.
*
When interviewing on the radio, TV or with a print journalist, keep
responses brief. Media generally responds to short comments.
*
Keep a record of such appearances for the national office to include the
activity in the national newsletter.
B.
Media Monitoring
In
addition to media relations and coverage, the media committee also
monitors media sources and initiates action on local and national issues
if discrimination against Arab-Americans occurs.
Media monitoring is one of the basic functions of ADC, which
keeps a vigilant eye on anti-Arab defamation and discrimination in the
media and providing corrections and alternative perspectives on
important issues.
How
to Monitor the Media
*
Select capable members of the community to monitor the media, both print
and broadcast.
*
Divide the local media sources and assign each source to a media
committee member. Local media includes daily and weekly newspapers,
magazines, radio and tv programs, trade and text books.
*
Explain to each monitor his/her specific responsibilities.
These include keeping track of the assigned medium by reading
newspapers everyday, watching local and national television and news
broadcasts, and maintaining a journal of offensive stories, references,
or articles. In the journal,
document the subject by including the date and source and note what
actions were taken in response to biased reports.
*
Explain to each monitor the process of reporting the information to the
committee.
*
Assign a liaison between the committee, the chapter president and the
national office. This person
is usually the media committee chair.
*
Before taking any action, the committee should notify the chapter,
president and the national office's organizing department.
The national office can assist in mapping out useful strategies
and inform other members to take action if the issue warrants a
response.
*
Monitor media for all age groups. Discrimination
is prevalent in many different media contexts, including those of
children, adolescents, and adults.
What
to Watch for
*
Unbalanced news reporting of Middle East or Arab affairs and issues.
*
Absence of news on issues or events important to Arab-Americans.
*
Inaccuracies in historical reference to the Arab world and Israel.
*
Organized campaigns to discredit Arab-Americans, Arabs, and the Arab
world by groups with a hostile political agenda.
*
Preparation of negative Arab stereotypes in news, cartoons or
entertainment. Examples: Arabs as sheiks, terrorists, belly dancers or
harem girls, anti-Semitism, Islam as intolerant and oppressive.
*
Anti-Arab bias or historical errors in school textbooks and lectures.
Should you find inaccuracies or bias in educational materials,
please report them to the National Office’s Educational Department.
Keeping
a Media Journal
*
Regularly listen to, watch, or read your assigned medium.
*
When you spot a problem, write the time, the date, the source, author as
well as what was stated.
*
Inform your media monitoring committee chair and chapter president if
media bias is found. In turn, they will notify the national office.
*
Copy the article or record the broadcast if possible.
Keep an original copy and send one to the national office.
*
Try to locate "regular offenders".
*
Use the journal material as a basis and reference for any action you
choose to take.
NOTE:
Keep a file of newspaper
clippings, articles, etc. These
will be useful in the future.
Protesting
Defamation
*
The media monitoring committee can initiate letter-writing protests,
with input from the chapter president and national office.
*
Address the editor or station manager.
Send a copy of the letter to the Broadcasting Standards Office of
the offending network.
*
Make it personal, stating the story, the time and date it appeared and
why you object. DO NOT use a formal letter to make a protest.
*
Focus on the specific issue you wish to raise about their story.
*
Keep your letters factual and to the point.
Avoid using emotional language.
Never use abusive language.
*
Call or e-mail other chapter members and encourage them to write letters
of protest as well. All
media committee members should be responsible for sending letters in
addition to any other assignments they have regarding an issue.
*
Activate the phone network (see Chapter 3) giving all initial phone
contacts a one-page fact sheet to make sure everyone has accurate
information for writing letter of protest.
*
Let the media monitoring committee chair, chapter president, and the
national office know the outcome of the letter protest.
If
the Media Ignores Your Action
*
Have the most complete documentation possible.
This should include documentation of this specific incident and
previous documents illustrating defamatory coverage.
*
Call for a meeting with their key personnel.
*
Prepare and practice your remarks and main points before the scheduled
meeting.
*
If the media refuse to meet with you, organize some kind of public
protest.
*
Contact other community groups to participate in the protest.
*
Hold a press conference, perhaps with a speaker from the national office
( give notice in advance).
*
Invite representatives of each community group to attend the protest.
Using
the Fairness Doctrine
Acquaint
media committee members with the Fairness Doctrine that requires
broadcasters to provide fair representation on issues of public
importance. The FCC has
ruled: "When the
Arab-Israeli conflict involves a question of U.S. relations with respect
to Israel and the Arab countries, the question is clearly a
controversial issue of public importance in this country."
*
Find other local groups who can join with ADC in forming an action
coalition.
*
Arrange a meeting between your coalition and the broadcaster to discuss
the problem. When organizing
the meeting, clearly state that you believe this is relevant to the
Fairness Doctrine. Notify
the chapter president and national office to map out a strategy before
the meeting.
*
Arrive with clear proposals, agreed upon by the coalition, for what
needs to be said in reply and who will announce it on air.
(This person does not have to be an ADC representative or anyone
from the coalition, it might be a fair-minded anchorperson who has
direct responses on the issue). The Fairness Doctrine is most effective
when presented in face-to-face meetings with broadcasters.
*
If a meeting with the broadcasters does not bring results, notify the
Federal Communications Commission (FCC) in Washington, D.C., providing
documentation of the complaint both to the FCC and to the broadcaster (
call the FCC for specific documentation guidelines).
*
Keep a written record of all contacts made and any results.
*
Whenever you sense that a presentation was one-sided, let the press know
that ADC has an "information bank" whereby we can readily
provide them with speakers who are prominent or
renowned scholars, business people, lawyers, etc. to address any
issue.
Chapter
8
Education Committee
There
is no better way to prevent discrimination than for schools to teach
fully and accurately the history and culture of the Arab world.
However, there are some 300,000 social studies teachers in 12,000
school districts in the United States and few of them have any academic
training about the Arab world.
There
is a great need for Arab-Americans to support and assist educators.
Arab-American parents are greatly concerned about the quality of
their children's education and the kind of messages they receive in
school regarding their cultural heritage.
Therefore, ADC instituted its program of "Reaching the
Teachers" which encourages ADC members and chapters to become more
in their community schools.
A.
Establishing an Education Committee
*
Identify a committee chair. Recruit parents, students and activists.
Develop a core group of committed people to assist the committee.
*
Research the local school districts.
Who is on the school board? Does
anyone know them?
Key
offices to contact are the School Superintendent, the Social Studies
Coordinator, Curriculum
Development,
Staff Training and Human Relations Offices.
*
What educational outreach has already been done?
Have there been any recent teacher workshops on the Arab world?
*
What are the general education issues in the news?
What are the primary concerns of educators (budget cuts, school
safety, curriculum) ?
*
Contact the ADC Education Department at the national office for
information, resources, and general consultation.
ADC can provide lesson plans, bibliographies, and handouts for
teachers and activists.
Parents
and Students
*
Ask parents about their problems and concerns with the schools.
Do their concerns deal with curriculum, language and cultural
adjustments, Islamic issues, discrimination incidents or other matters?
Plan your work so that it addresses their priorities.
Recruit parents by asking them to carry out a specific task.
*
Include students in the committee and the planning process.
Listen carefully to their ideas and
concerns. They know what is going on in the schools and can
identify teachers who may be especially interested. They may want to
organize an Arab-American club in their schools. Provide them with
resources to use for their term papers.
Ask them to review the school’s library's resources on the Arab
world. This will be a good
way to get young people involved in ADC.
*
Resources: Provide parents and students with good educational resources
to give to teachers or donate to school libraries.
The national office can advise you in choosing resources.
*
Speaking to classes: Parents
are often invited to speak to their children's classes about Arab
culture and other topics. Encourage
them to seek out opportunities and help them prepare a presentation.
The national office can provide basic lesson plans on Arab
culture, discrimination and stereotyping, Islam, Palestine, and other
subjects.
*
School committees and events: Encourage
parents to become involved in school or district level PTA committees,
human relations committees, ethnic heritage festivals, textbook
committees and minority student committees.
Remind
parents that research has proven that active parental involvement in the
schools is an important factor in their children's academic success.
B.
Outreach to School Districts
Getting
Started
*
Plan a strategy, set priorities, and identify opportunities.
Identify interested and sympathetic people within the school
system and ask them for advice.
*
Meet with school officials. Introduce
ADC, donate or recommend resources, arrange for speakers to go out to
schools in a systematic way, discuss any problems which have arisen Ask
how many Arab-American students they have in the school system.
Make a few specific requests.
*
Initiate a positive and cooperative relationship.
Establish ADC and yourselves as credible partners in the
educational process (rather as just another special interest group to
contend with).
*
Invite officials to speak at an ADC event and meet the Arab-American
community. Honor outstanding
teachers at the ADC banquet.
Curriculum
and Textbooks
*
Ask to review the curriculum, textbooks and supplementary materials, and
outlines for world history, social studies and other relevant courses.
*
What is being taught about ethnicity, discrimination and racism?
What is the schools multi-cultural program?
Are Arabs and Muslims explicitly included in the programs and its
resource materials?
*
Do courses on art, music, world literature, etc. include materials from
the Arab world. Examine the materials being used.
Do they offer an accurate and clear description for children?
*
Ask that the problematic materials be discontinued.
*
Donate or recommend books, videos, and lesson plans to schools or school
districts. Some chapters
have been able to place major teaching resources in every school in
their district.
Discrimination
*
If an issue of discrimination is reported to ADC, meet with the teacher
or principal. Explain the problem. Ask
for a correction if appropriate. Do
not be hostile. Present your
opinion concisely.
*
The professional ethos of educators advocates multi cultural
sensitivity, so most teachers are quite open and responsive to
Arab-American concerns. Usually
they are prompt to correct problems and actively seek to foster a
climate of inter-cultural affirmation and good feeling.
*
Use the occasional incident of insensitivity or bias as opportunities to
build constructive and enduring relationships.
Classroom
Presentations and Workshops for Teachers
*
Offer to provide speakers on Arab culture and other topics for classes
and school assemblies. The school district can notify schools and
arrange for speaking engagements.
*
Recruit and train people to go out to schools.
The national office can provide basic lesson plans.
Help people prepare and practice their presentations.
Local academics and graduate students are often available.
*
School districts have their own training workshops for teachers.
Offer to supply speakers and resources such as lesson
plans/books.
*
Organize a workshop on the Arab World.
As ADC becomes a familiar and reliable participant in the
educational community, school districts will be willing to help recruit
teachers to attend and give them credit for participation.
(This cooperation is crucial in a successful workshop).
*
Some workshops bring in a professional educator; others rely on local
academics. Some are simple;
others are an elaborate production utilizing the help of prominent Arab
community leaders.
Educational
Associations
*
Do outreach to the State Council for Social Studies and to local
affiliates of the National Education Association and the American
Federation of Teachers.
*
Place information and articles in their newsletters.
*
State Department of Education: Develop relationships with officials.
Strategies on how you can have an influence on a statewide basis.
For
more information: Contact the Education Department at the national
office. Get the booklet
"Educational Outreach and Action Guide".
The national office also has information on resources and more
detailed advice on how to get started, organize workshops and critique
textbooks.
Chapter
9
Political Action/Outreach Committee
The
political action/outreach committee is a critical part of ADC's growth
and a fundamental tool for Arab-American participation in public life.
This committee has two general functions:
1.
Organizing campaigns to mobilize public opinion about current issues of
interest to the Arab-American community.
2.
Linking political candidates and elected representatives with the Arab-
American constituency. This does not mean endorsing candidates or
parties. However,
Arab-Americans do play an active role in grassroots politics.
The national office has always participated in political affairs,
but the importance of ADC's voice at the national level depends on its
grassroots presence.
ADC
chapters function as part of neighborhoods and communities.
Members need to develop ways to reach out beyond the
Arab-American community by becoming involved in community affairs and
involving the non-Arab groups in Arab-American issues.
The purpose of outreach is to gain allies between organizations
and leaders who will support and participate in ADC campaigns and
events.
A.
Establishing a Political Action/Outreach Committee
*
Identify the political action/outreach committee chairperson. This
person is the liaison with the national office for issues and strategies
on the local and national levels.
*
Identify local political leaders and civil rights activists who can play
a major role in political work. Approach them and request their support
for our work.
*
Get background information on political leaders/civil activists and
their position on issues.
*
Request from the national office phone numbers of the Congressional
representative for your district and maps of Congressional districts.
*
Request from the national office summaries of any pending legislation
concerning issues of importance to ADC and Arab-Americans.
B.
Responsibilities of the Political Action/Outreach Committee
*
Identify local leaders and important figures in civil rights, religious,
peace and minority groups. Arrange meetings with them and other
appropriate groups. Invite
them to be on your local Advisory
Board.
*
Come to the meeting with basic information on ADC and on issues of
concern which are similar to
that group. Be prepared to
make a short five-minute presentation describing your activities.
Explore with members of the group areas of mutual concern and
suggest sharing information or working collectively on such issues.
*
Offer to speak and provide information to other groups.
Prepare ADC teams to go out to groups to speak.
Show films and slides.
*
Invite others to speak at ADC events.
*
Ask other local community groups or leaders to co-sponsor events of
public interest.
*
Hold events which bring ADC members together with other organizations of
similar interests. Encourage the development of a network of informal
relationships between ADC and other community organizations.
*
Attend the events held by other groups.
Support their activities, sign their letters, and notify ADC
members of their events.
Reciprocity is essential.
*
Involve ADC in coalitions and networks (e.g., peace and justice
coalitions, other civil rights organizations).
*
Make ADC speakers available for coalition events.
*
Encourage ADC members to participate in and support the full range of
coalition work.
Political
Action
*
Initiate chapter actions aimed at mobilizing the public on a specific
issue.
*
Organize member participation in electoral campaign activities.
*
Organize member participation in contacting elected officials.
*
Join with other community groups in political action.
Mobilizing
Public Opinion
*
Consult with the national office to determine the best strategy for
approaching the issue.
Options
include: petitioning, public demonstrations, etc.
*
Decide whether this is an issue you want coalition support on.
If so, notify that committee members dealing with outreach and
delegate the work among the coalition members.
*
Hold a committee meeting and notify additional chapter members as well.
*
Notify the media relations committee to cover the event.
Organizing
a Petition Drive
*
Identify the person responsible for coordinating this drive.
This individual will be responsible for making sure all members
follow through on planned activities and for coordinating activities
between members.
*
Design petition materials or ask the national office to do it for you.
Be sure to include a brief statement
describing the issue, leaving appropriate space for name, address and
phone number.
Also
include an address where completed petitions can be mailed.
*
Sign up volunteers to petition from within the membership.
On the sign-up sheet, each individual should write their name, home
and work phone numbers, address and hours/days they are able to work. They
should also choose a petitioning partner.
ALL
PETITIONS SHOULD BE DONE IN PAIRS
*
Identify where you will petition. Regulations
vary - you usually need the permission of the property owner or
persons organizing public events where your volunteers want to collect
signatures. Any area with a
lot of traffic is potential ground for gathering signatures (supermarkets,
shopping malls, college campuses, mosques, churches, community events,
theater lines). Start with the
areas you know best. Set a
strategy and plan how you will approach the public.
Plan a brief statement to persuade the crowd to sign the petition.
*
Set a chapter goal for the number of signatures you wish to collect.
*
Hold a second meeting to train volunteers.
Assign and record petitioning locations for each team.
*
Remind petitioners to carry clipboards or work at a table, depending on
the location.
*
Remind volunteers to avoid long discussions.
You need a large number of signatures, so it is necessary to
contact as many people as possible.
*
If people hesitate but seem supportive, give them a postcard and brochure
and tell them how they can contact you if they decide to sign.
*
If you are being harassed, leave the site and call the chapter president.
Do not engage in arguments.
*
Always take completed petitions off the clipboard or table and collect
them in a safe place. Occasionally opponents have been known to snatch
clipboards or destroy petition sheets.
*
Set up an attractive display table. Do
not sit behind the table and wait - go stand in the flow of traffic and
invite people to sign. Practice
through role-playing.
*
Set up a mechanism for follow-up to make sure that petitioners are in
their correct location and
be
sure to collect completed petitions.
Organizing
a Demonstration
*
Assign a coordinator to the event.
*
Coordinate the activity with the chapter president and the national
office.
*
Contact the committees you will work with.
*
Choose the most likely location for the event or march, and assign someone
to investigate local ordinances governing peaceful assembly and
distribution of information in public places.
*
Set a deadline for acquiring the necessary permits and clearances.
All applications and permits for clearance should be made in a
timely manner.
*
Prepare and print flyers for the demonstration to mail and distribute
throughout your community.
*
Contact all ADC members by mail and phone.
*
Contact other Arab-American groups to join your efforts.
*
Contact coalition groups who might support you on this issue: this is
particularly important for any demonstration or March.
*
Organize volunteers to assemble posters, banners, as well as petitions and
literature, if appropriate.
Make sure you control the context or language of banners and posters.
*
Coordinate your demonstration with the local police and assign marshals to
control crowds. Having the marshals wear armbands will make them easily
identifiable.
*
Send out a press release announcing the demonstration one week in advance.
*
Follow up the press mailing with phone calls to press contacts one or two
days prior to the demonstration.
*
Assign a photographer to record the event and provide glossy black and
white photos for local media and the ADC national office.
*
Assign one person to speak to the press at the demonstration.
*
Plan a celebration after your successful demonstration.
*
Follow-up by thanking your volunteers, thanking or criticizing the press,
and letting the national office know of the outcome so it can be included
in the national newsletter.
C.
Contacting Your Elected Officials
*
Assemble a basic fact sheet regarding the basic points regarding the issue
you want your elected official to take action on.
*
Note the correct addressees for letters:
U.S. Senate
Washington, D.C. 20510
U.S. House of Representatives
Washington, D.C. 20515
*
Activate the phone network to inform members about this issue and ask them
to write to the appropriate officials.
*
Encourage members to promptly write a one-page letter about the issues you
summarized on the phone. The
letter should be written simply in their own words.
(Congressional staffers advise us that E-mail messages and form
letters receive little attention. Personal
phone calls and individually written letters are much more effective).
NOTE:
ASK THEM TO SEND YOU A COPY FOR ADC FILES
*
Make Follow up calls through the phone network to ensure that members have
written their letters.
Calling
Your Legislators
*
Assemble a fact sheet of basic points on the issue.
*
Note the phone number for the Capital switchboard: (202)-225-3121.
When calling this number, you need only request the office of your
Congressman and your call will be transferred.
Contact the officials' local number in your district as well.
*
Activate the phone network to tell members what to say and who to call.
*
Stress the value of speaking directly with the appropriate legislative
aide on the subject (domestic, foreign affairs, etc.).
*
Remind callers to indicate their concern, but at the same time keep their
phone calls polite, informative and brief.
*
Follow-up with members to know the result of the calls.
*
Share information about the results of your efforts with the chapter
president and national office.
Arranging
a Meeting with Legislators
*
Identify a committed member to make the arrangements.
*
Assess whether this is an issue for coalition work, and if so, contact
community leaders to join the meeting.
*
Call the legislator's district office to find out when the legislator will
be in the district, and ask for an appointment.
*
Hold a planning meeting for members of the delegation.
Plan an agenda and prioritize issues of importance for the meeting.
*
Discuss materials gartered either locally or through the national office
describing the representative's position on the issues, as well as their
voting record on the issues. Be
familiar with the representative's previous work.
What issues does he or she support or not support?
*
Agree on the spokesperson's statement and brief remarks by others
attending. Plan for a short
meeting, around ten minutes. Ask if you can record the meeting.
*
If suitable, begin by saying something positive about a recent
achievement, award, or vote, showing you know the Congressman's record. If
appropriate, end with some statement of appreciation and intention to keep
in touch.
*
Contact the legislator's administrative aide to find out the Congressman's
schedule while in the district, so ADC members can attend public functions
when the legislator appears. This
should be done whether or not a meeting with the legislator has been
successfully arranged.
*
After the meeting, be sure to send a thank you letter.
Briefly mention any specific points and comment about the meeting.
Organizing
a Voter Registration Drive
*
Call the county clerk or election board to know what the regulations are
on registering voters in your area. If
possible, become a deputized organizer as to when registrars are
available.
*
Check with other community groups to find out if anyone else has dine this
work and can give you some tips.
*
Begin registering voters within your own community, at events, or events
of other organizations. Activate
the phone tree network and let them know that voter registration will be
taking place.
*
Consult with the national office on devising the registration strategy.
Some areas make the procedure extremely simple (in the District of
Columbia it is a mail-in form) and some make it very complex.
Preparing
for Electoral Campaign Work
*
Identify sources of support in the community.
Candidates know they need the support of
voters, but small constituencies such as Arab-Americans can easily
be overlooked unless they work with other groups and maintain a committed
presence.
*
Get the candidate's position on issues of concern to your chapter from his
or her campaign headquarters.
*
Check with the local newspaper to see if they have files on the
candidates, or get back issues of the newspapers at the local library.
*
Check with the League of Women Voters, Republican, and Democratic party
offices in your area,
churches, and other issue-oriented organizations to see if they have
information on incumbents and their voting records.
*
Request "position statements" from the candidates by contacting
their local campaign headquarters.
Assessing
and Publicizing a Candidates Position
*
Develop a typed questionnaire with spaces for answers and the candidate's
signatures. The questionnaire should have a limited, but specific, set of
questions.
*
Call the campaign offices of each candidate, explain the purpose and use
of the questionnaires, and find out to whom it should be sent.
*
Send the questionnaire with a cover letter explaining its purpose and how
it will be used. Include a deadline for responding of at least three
weeks.
*
Follow-up at least a week before the deadline, asking the candidates who
have not yet responded to do so. Call
again the day before the deadline.
*
If you choose, you can meet with the candidates or staff to complete the
questionnaire in person. Such
sessions should be taped and are no longer than half an hour.
*
Summarize the information and mail it to community leaders and
organizations as well as ADC members.
Conclude with a brief description of ADC on the coalition in which
ADC has worked. Note any
future electoral activities and a contact person's name and number.
If responses are summarized, let people know how they can acquire
complete responses.
*
Send copies to the national office so that information on your
Congressional delegations can be updated.
Holding
Candidate Forums
*
Plan the event in coordination with other groups, which will increase the
audience and the likelihood that candidates will attend.
*
Allow two or three months for planning.
*
Choose the focus, either a single issue (foreign policy, jobs) or several
issues of community concern.
*
Contact candidates immediately after the first meeting of the coalition.
Let them know you want to hold a forum, and give them tentative
dates.
*
Once the date is confirmed, send a formal letter of invitation to all
candidates including the date, location, names of other candidates
invited, information on topics and rules, how the event will be
publicized, sample questions and the names of organization presidents.
*
Locate a site. The best site is a centrally located auditorium or hall,
possibly a local school. If a
good sound system is not in place, rent one.
*
Promote the event widely in order to ensure a candidate's appearance.
Announcements can be made by:
*Public Service
Announcements
*Flyers and Posters
*Announcements in local newspapers
*Inviting representatives from local groups
*
Mail flyers to ADC members. As a follow-up, invite ADC members by calling
and suggesting that each member bring a friend.
*
Contact local churches and organizations, and invite high school and
college classes.
*
Notify the media about the forum, and give them the name and number of a
contact for further information. If
time allows you to issue a press release, it is preferable to do so,
otherwise a phone call is sufficient.
*
At the forum have a sign up sheet available and provide ADC materials for
distribution. Assign volunteers to be ushers, to staff literature tables,
to answer audience questions, and to be ready for minute emergencies.
*
Record the forum on tape.
*
Send thank you letters to all candidates who participated, as well as
volunteers who helped organize the event.
*
Immediately issue a letter or flyer to friends and supporters summarizing
the candidates' positions.
*
Inform the national office of the results.
Volunteering
for a Candidate's Campaign
Volunteering
for a candidate's campaign is an important method for involving
Arab-Americans in the political process.
In most cases, individuals who volunteer to work in a local
political campaign obtain first-hand experience at organizing on the
grassroots level. In addition
to gaining organizing experience, volunteers who are members of an
organization such as ADC have the opportunity to make the concerns of
their groups known to the candidate and can suggest that the candidate
address those issues of concern
Finally,
if a candidate is elected, individuals who have volunteered their time to
the campaign in the past will be remembered for their efforts.
If a volunteer who participated in an elected official's campaign
requests a meeting in the future, it is very likely that such a request
will be granted.
*
Identify major candidates and get information from their offices
summarizing their positions.
*
Activate the phone network, informing ADC members of opportunities to
volunteer for the candidate of their choice.
*
Let volunteers know that they can identify themselves as ADC members, but
their presence does not
represent ADC endorsement of the candidate.
*
Send members campaign literature and contact numbers from candidates.
Chapter
10
Special Events
Special
events and other ADC activities are organized through the collective
efforts of all standing committees. This
can be done by combining the efforts of all committees or by establishing
a special events committee for a particular activity and utilizing the
resources of all committees. Regardless of the formal structure, it is
essential for the success of any event that all committees and chapter
members are involved.
A.
Planning an Event
Call
a meeting to decide the best way to ensure that the event serves the
following fundamental goals:
* Increasing Membership
* Raising money
* Getting press attention
* Involving the members
* Building contacts outside ADC
* Promoting Arab culture
Decide
whether an appropriate board committee or whether a special events
committee should be formed can organize the event.
Organizing
a Special Events Committee
*
Distinguish a chairperson to coordinate the committee's responsibilities
and tasks.
*
Delegate specific tasks to members of the committee and to volunteers.
*
Distribute a checklist of the necessary tasks to be accomplished by
specific dates.
*
Investigate possible sites for the event, keeping in mind rental fees,
accessible location, available parking, sound system, etc.
Then decide which site is most appropriate.
*
Discuss possible speakers for the event.
Consult the ADC Resource Person Guide and the national office
organizing staff for further assistance and suggestions.
*
Estimate the number of people who will attend the event.
*
Discuss the methods of raising money -ticket sales or donations.
Inviting
the National Office
*
Notify the national office well in advance about the kind of event you are
planning.
*
Request the speaker list or Resource Person Guide from he national office
if necessary. The national
office has a comprehensive list of speakers willing to make presentations
on ADC's behalf at little or no cost.
*
Keep the national office informed about when and where the event will be
held, and report regularly as the event is being organized.
The national office organizing staff is available to assist your
chapter with any questions or problems you encounter.
Establishing
the Budget
*
Gather information from committee members on catering costs, rental costs,
printing costs for invitations or flyers, mailing costs, honoraria and
expenses for speakers (travel and accommodations), entertainment costs,
etc.
*
Prepare a feasibility study for events that gain approval from your board.
*
Discuss the ticket price and set the price of the event, and consult with
the national office organizing department.
*
Please remember that ticket prices must cover all costs.
No event should loose money, Stick to the budget.
The national office cannot reimburse those expenses that have not
been Approved prior to the event.
Setting
the Agenda
*
Hold a meeting to plan the agenda.
*
Outline a tentative agenda, and get a consensus.
*
Try not to overload the event
with too many speakers. A master of ceremonies and two speakers is
generally plenty.
*
Request biographies of any speakers attending the event.
This information will be important in your presswork and also for
the master of ceremonies during the introduction of your speaker.
*
Allow for about an hour for a cocktail reception, an hour for a meal,
30-45 minutes for each speaker and an hour for music.
Also allocate time for a membership pitch and/or fund-raising.
If a question and answer period is appropriate, decide how long
tha |